Media Kit / 2026

Speed & Spirit Media

Speed & Spirit Media is an independent international motorsport publication producing original journalism and documentary photography. Founded by James and Chloe Hedley in Southern California, the publication is expanding into Australia with Melbourne-based contributing photographer John Balazs.

Southern California, United States · Melbourne, Australia

Publication Overview

The story beyond the result.

Speed & Spirit Media is an independent publication producing professional motorsport reporting, original features and documentary photography. Our work follows the preparation, pressure, engineering, identity and human effort that define a race weekend.

Independent. Publication-led. Trackside.

  • Knowledgeable about motorsport while remaining accessible
  • Documentary in perspective and restrained in tone
  • Respectful of drivers, teams, manufacturers and organizers
  • Focused on the defining details beyond the race result

Coverage

Trackside where the story happens.

Race action, paddock detail and the people behind both.

01

Race Weekends

On-track reporting, results and the defining moments that shape competition.

02

Paddock Stories

Preparation, pressure and human effort away from the timing screen.

03

Features

Drivers, teams, machinery, identity and motorsport history.

Championships & Events

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Capabilities

Coverage built around the assignment.

Editorial thinking and visual execution are planned together, creating work that is coherent, useful and ready for publication.

Commissioned race-weekend media services provide dedicated photography, editorial storytelling and event content for drivers, teams, sponsors and automotive brands.

Race teams can also use our press release publication and social promotion packages for official announcements, race results and partnership news.

Editorial

  • Race reporting and analysis
  • Driver and team profiles
  • Interview-led stories
  • Long-form features
  • Paddock narratives

Photography

  • Commissioned race-weekend coverage
  • Driver, team and sponsor imagery
  • Garage and paddock documentation
  • Editorial assignments
  • Archive licensing

Deliverables

  • High-resolution edited photographs
  • Rapid web and social selections
  • Publication-ready features
  • Curated event galleries
  • Project-specific usage rights

Editor in Chief

Chloe Hedley

Reporting and writing shaped around the assignment.

Chloe Hedley is Editor in Chief and co-founder of Speed & Spirit Media. She leads the publication’s editorial work, writing race reports, profiles and long-form features. For commissioned projects, she works with James to plan the photography and written coverage around the client’s brief.

Read Chloe’s biography

Lead Photographer

James Hedley

Documentary motorsport photography with an editorial eye.

James Hedley creates imagery centered on speed, atmosphere, visual identity and the people behind the machinery. His coverage follows the complete rhythm of a race weekend, from the garage and paddock to competition on circuit.

Contributing Photographer

John Balazs

Melbourne, Australia

Based in Melbourne, John photographs motorsport with close attention to race action, paddock life and the people behind the cars. He supports Speed & Spirit Media’s expansion into Australian trackside coverage.

Read John’s biography

Professional Inquiries

Let’s discuss the assignment.

For the fastest response, include the event or championship, organization, intended use, requested deliverables and deadline.

Send a Professional Inquiry

james@speedandspiritmedia.com
chloe@speedandspiritmedia.com